Anthropomorphizing Career Exploration
![A capuchin hangs out in his habitat at the Santa Fe College Teaching Zoo. Squatting amid the limerock, its face appears to be both challenging you, and blowing you a kiss.](https://jenambrose.com/wp-content/uploads/2022/10/enterprising-capuchin-1024x577.png)
A series of 30-second videos featuring animals from the teaching zoo asked, “What’s your work personality?” The campaign landing page drove people to the Career Exploration Center, where advisors offer assessments and guidance.