While working at UF’s College of Engineering, I helped promote the researchers at the Florida Institute for Cybersecurity Research. They provided the highest level of expertise to government, industry and academia in all aspects of cybersecurity and assurance – including hardware, networks, mobile, Big Data, biometrics, Internet of Things (IOT), applied cryptography, nanoscale, social sciences and law.

In 2015, I pitched the idea of bringing their collective wisdom to #CyberMonday shoppers through a social media campaign (primarily on Twitter). I worked with faculty to translate their research and guidance into public-facing soundbites: